In Financial Year 2006 the Electric Incentive Company based in Essex becomes the first ever Incentives and Promotions Company to achieve £1m pre VAT sales with Sony United Kingdom Limited. Sales of LCD TVs and DVD recorders were the significant growth areas which contributed to this fantastic result, explained Ray Jobsz Director at EIC. We have dealt with Sony since 1992, and the recent BRAVIA advertising campaign I believe played a significant part. The Sony brand name is second to none and clients know that when they use Sony they are getting an aspirational brand ideally suited to the Incentives market.

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